E-WOM and airline e-ticket purchasing intention: Mediating effect of online passenger trust
نویسندگان
چکیده
منابع مشابه
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In the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to explain the purchase intention in the C2...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2020
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2020.4.037